What we do

Strategy

We help you define your communications goals, target audiences, strategies,
tactics, key messages, and most effective messengers to build a smart, achievable communications plan.

What do you want to achieve? Who are you talking to? What do you have to say? Who do you need to influence? Which channels will reach those stakeholders? We take you through a process to clarify your goals and then get to work creating a winning communications strategy.

Our strategic communications services include:

Conducting communications audits to assess your current program and recommend the right capabilities and mix of staff to achieve your goals
Creating written communications plans, including media, social media, and marketing strategy and tactics

Storytelling & content creation

We harness the power of storytelling to bring your vision, strategy, and ideas to life.

Facts can inform your audience but stories can inspire and persuade. The two should go hand in hand.

Good writing begins long before a single word is written. We help you identify your stories, hone your message, build strong arguments, and turn it all into powerful, persuasive prose. And then we’ll refine it until the piece sings. Our mantra is, to quote Mark Twain, “If I had more time I would have written a shorter letter.” We take
the time to craft the most compelling content with the fewest words.

Our written products include:

Annual reports
Articles
Blog posts
Conference proceedings
Fact sheets & issue briefs
Op-eds and Letters-to-the-Editor
Marketing brochures
Press releases
Reports
Social media copy
Speeches
Website content

Storytelling & content creation

We harness the power of storytelling to bring your vision, strategy, and ideas to life.

Facts can inform your audience but stories can inspire and persuade. The two should go hand in hand.

Good writing begins long before a single word is written. We help you identify your stories, hone your message, build strong arguments, and turn it all into powerful, persuasive prose. And then we’ll refine it until the piece sings. Our mantra is, to quote Mark Twain, “If I had more time I would have written a shorter letter.” We take the time to craft the most compelling content with the fewest words.

Our written and edited products include:

Annual reports
Articles
Blog posts
Conference proceedings
Fact sheets & issue briefs
Op-eds and Letters-to-the-Editor
Marketing brochures
Press releases
Reports
Social media copy
Speeches
Website content

Media relations and media training

We develop media strategies to grow your visibility and shape the public debate around the issues that matter most. We help you respond when news breaks. And we train your spokespeople to deliver your messages, whether on air, in print, or before a live audience.

Surveys show that trust in the news media is at an all-time low. Newsrooms have been hollowed out. Yet, especially today, hard-hitting journalism is essential to our democracy. And the news media still carries tremendous weight with the people and institutions you need to influence.

Our services include:

Developing media strategy
Writing pithy statements and press releases
Writing op-eds and editorial board memos
Cultivating the journalists you need to reach

Crisis communications

Your reputation is everything. We help you develop crisis communications plans so you are ready if you face a reputational challenge. And we can guide you through difficult times to emerge on the other side of a crisis with your credibility and reputation intact.

We provide guidance on stakeholder outreach and how to communicate with your key constituencies, including on social media channels and earned media, during a crisis.

Our services include:

Developing crisis communications plans
Navigating a crisis in real time